Blog


Adding “Near Me” to Keywords

Posted by on 9:52 am in blog posts, Uncategorized | 0 comments

  We are often asked to add the words “near me” to keywords on our clients websites.  Unfortunately, those key words are irrelevant to Google search engines as they base “near me” on maps and GPS locations. However, as a small business owner, you need to capitalize on people who might look up your type of business with “near me” in the search query. For example, they might search “sporting goods stores near me” or “hair salons near me” to get local results. Unfortunately, it’s difficult to incorporate the keywords “near me” into your site copy, but we’ve outlined ways below to increase the chances of consumers visiting your store via this search query. Make Your Website Mobile and User-Friendly The first step is to make sure your website is mobile-friendly. As of April 2015, Google announced that mobile-friendliness would become a key component of page ranking for Google search results. Google Developers released a tool to test whether or not your site is mobile-friendly, so this is a good place to start. Moreover, if customers can’t view your website on their mobile devices, they’re less likely to visit your brick-and-mortar location. Second, ensure your website is kept up to date—old websites are less likely to show up in search results. Third, make sure your website includes useful information so customers can immediately see your store hours/location/phone number on your landing page—the page consumers are brought to when they click a link to your site. Include information that is hyperlocal such as a particular region of that town you’re located in. Make sure this landing page is clear, easy to read, and current. Use Google’s Tools for Mobile Advertising You can also sign up for Google’s Local Inventory Ads so when customers search for a particular brand or product near them, they can tell if you have any in stock. They can also tell immediately what your hours are and get directions to your store. With Local Inventory Ads, you can also use Google’s measurement solutions to see how your ads have affected foot traffic and in-store sales. There are other Google tools you should have in your arsenal. Besides Google’s ads, you can use ad extensions to enhance your search advertising performance. Location extensions include a link with directions to your store, and call extensions enable customers to call you directly from your mobile ad. Google Maps is an important resource for mobile consumers searching for local businesses. Make sure your store details are correct on Google My Business so that customers have no trouble finding you on Maps or listings. Ensure You’re Listed on Review Sites Lastly, make sure you’re listed on review sites like Yelp, Angie’s List, and FourSquare. Consumers still turn to those sites when making purchasing decisions. The more information they can find about you online—including these sites—the better. With Connectivity, you can keep track of all the online reviews customers share about your business, and find common keywords in those reviews that can help your business’ standing in online searches and keep those customers coming in the door. *Shared...

read more

How do I make my site appear first in Google Search results?

Posted by on 1:56 pm in blog posts, Uncategorized | Comments Off on How do I make my site appear first in Google Search results?

Everyone asks us this question. The answer is: there is no secret, there are only good practices. Here are the best practices for improving your ranking in Google search results:

read more

What is Lorem Ipsum?

Posted by on 11:37 am in blog posts, Uncategorized | Comments Off on What is Lorem Ipsum?

Every now and then, Steven and I get curious about something that we use every day and decide to find out more about it. One of the things we use when designing new websites is “temporary text” or Lorem Ipsum. Steven got curious one day and did some research to find out where this text comes from.

What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

read more

What Do Hackers Do With Compromised WordPress Websites?

Posted by on 11:11 am in blog posts, Uncategorized | Comments Off on What Do Hackers Do With Compromised WordPress Websites?

We take website security very seriously and have installed WordFence Security on all of our webistes. While WordFence helps guard against most known attacks, there are still things you, our clients, need to remember. Never share your login or password with anyone. It is better to create a new user role for each person making changes to your website. Also, always use a strong password and don’t include the name of your website, your name, or “admin” in your user name or password.
We often talk to site owners who are surprised that their sites are targeted by attackers.

read more

The Woes of Internet Explorer

Posted by on 11:41 am in blog posts, Uncategorized | Comments Off on The Woes of Internet Explorer

On January 12, 2016, Microsoft quit supporting Internet Explorer (IE) 8, 9 and 10. True, there are a few exceptions, IE 9 on Vista and Windows Server 2008, and IE 10 on Windows Server 2012 still live. But for most Windows users the time has come to switch to a new browser. The reason we are advising you about this issue is because we will no longer be supporting web design for Internet Explorer either. Our theory is that the time involved in finding fixes for IE when less than 20% of the population continues to use it, is unmanageable.
Most of the websites we have designed continue to work in Internet Explorer, but as time goes on, you may notice a break here and there. We wanted to let you know in case you get calls from clients/patients/customers or others using your websites. Some of the new features that we have installed in our most recent website design just aren’t displaying properly in IE. In particular, if you have Windows 7 and IE 11, you are going to start having issues.

read more